The Messaging Hack to Attract Leads that Convert

Hey there! I started a new live series on IG and am sharing the recording in this podcast! 

In this episode, I'm diving into some powerful insights I shared with Stephanie, a business owner running a YouTube course. We took a deep look at her webinar funnel and uncovered some key strategies to help her connect better with cold audiences — people who are already actively looking for a solution like hers. If you're wondering how to boost conversions, highlight your unique process, and create a more engaging webinar experience, this episode is packed with actionable tips.

By the end, you'll know:
✅ How to position your webinar to attract high-intent buyers
✅ Why your cold audience messaging should focus on ROI, not convincing people they need YouTube
✅ How to leverage AI tools and workflow strategies to overcome common objections

Why Stephanie's Funnel Wasn't Converting as Well as It Could

Stephanie's course, YouTube for Business, is designed for established business owners who want to build an evergreen YouTube funnel that generates leads and sales — without spending hours glued to Instagram. Sounds awesome, right? So why wasn't her webinar converting as well as she'd hoped?

The big reason? Her webinar was spending too much time convincing people that YouTube is the right platform — but her cold audience already knew that. They were past the "why YouTube" stage and ready to hear why her system was the best way to make YouTube work for them.

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Transcript

0:01

Hello, I am so excited about this new live series that I am launching today. I had this idea, um, that I wanted to offer these, like, okay. So I realized that I'm having such good conversations with people in the DMs and in my programs and really like, giving the kind of feedback that's making massive shifts for people just from like a top of funnel standpoint. And so I wanted to give you guys an opportunity to, or to like show you what I do and show you how my process works and what I teach inside of my programs. So I decided to do like a week of these, um, I don't know how much longer they'll last or what will end up with them, but I wanted to, um, I want to help you with your business and that's what we're going to do on these lives. So I'm calling it 1 800 What the Funnel. And I am going to go live and Look at your funnel and really show you perspective with the hopes that it helps you Increase conversions and make more sales and all the things so if you're watching this and you're like, oh my god, just yes I want you to look at my funnel Send me a DM and we will do that. So today our first guest is Stephanie and I've actually been following you for a long time. So I am so excited to have you. Yay. Thank you for doing this with me. I'm excited. It's just nice to have another set of eyes on stuff. And like, it's been cool following you too and seeing like what you're doing with funnels. So, yeah, well, thank you. And I think sometimes we just get so like. In our own, like we can't see outside of our own perspective sometimes. And so I'm super excited to, um, to jump into this. So I opted into your webinar. And so let's actually start with you setting the stage of like, tell me, um, tell me kind of like who your ideal client. Is from like a real, um, specific standpoint because I do have questions on that and the program And just kind of give everyone like an overview so we know what we're talking about. Yeah, sure okay, so my I would say the target audience that i'm going for are Business owners who are at least usually like one to two years into their business like they know who their niche is They know who their audience is. They're probably like They either have a paid offer or they're reworking things and like wanting to create some sort of new offer or have a big pivot in their business. And uh, they, they envision like when they look at like what's happening online right now, they're like not really ready to do paid ads yet, but I'm not really ready to, uh, Um, or I don't want to keep showing up just on Instagram, like every single day and rely just on that for marketing. So really like looking at like, they're ready to take it to the next level, I guess, in the sense of like wanting to go more evergreen, wanting to create more long form content, like they know it's not just going to be, you know, they create it and see success in like a month, but it's going to be something that like, They could because they're very clear on like who their idol who their audience is what their niche is They're like, okay Like I can create these videos and I have confidence in a year from now like i'm still gonna be doing this and I want To create marketing that is gonna help me with that, you know, yeah And more like a lot from a lifestyle thing just like not Wanting to have this pressure to show up on all short term platforms like Instagram or TikTok or even email sometimes, like, you know, having to constantly be on and just kind of set more things to be a little more, more automatic, um, from an organic standpoint. So, yeah, so that's really also babies here. That's what he did with mine just jumped off my lap. He's laying under the. It's a dog. Mine's a dog. He's laying under the desk, but okay, great. That's what I was thinking. And so your program is, is it called YouTube for, what is it called? I guess I YouTube for business. Yeah. So it's an online course. Um, it is, uh, so it's pretty much all DIY. There are a couple of group coaching calls that are included with it. If you join, like I. Um, and then there's also AI that I've added into the course to make it a little more, like, interactive. Um, to make it a little more interactive, but it is like a mostly DIY course. And basically everything from like your YouTube strategy launch plan, kind of getting off, like getting a plan with that. And then I walk you through all the different pieces of that, of like choosing your tech, choosing your video ideas. Yes. You know, so on and so forth. Nice. Okay, so I watched your webinar and I got the first few emails and I looked at the sales page and I liked the, um, like the video walkthrough of what's inside the course.'cause that gave me some extra clues too. Yeah. And my, my first impression is like, obviously the offer is really great. I, um, and I know that you're trying to sell this to cold audiences. And so I want to, I watched the webinar and I have some thoughts, um, that I definitely want to get into, but I, my biggest piece of like. Question, I guess, for like, that I think will help with top of funnel messaging is what does your ideal client really want from YouTube? Do they want a platform that's evergreen that brings people into their funnels? Do they want to grow their audience with buyers? Are they wanting to increase conversions, make more sales? Well, so like, is that really their focus of like, I want an evergreen platform that fill, that grows my email list and converts into clients. Is that kind of fair? Okay. Yeah. Yeah. So the focus, like the focus that I've narrowed it down to is, uh, like using YouTube to generate leads. And so I don't really make, at least that this is where I've landed. Like, I don't make the promise that I'm going to teach you. Like once you get those leads, it's going to look different depending on. Your business model, what you sell, like I don't, I don't dive into that part of things. So I tend to focus more, at least mostly on like legion and organic legion. And then that's going to lead into just depending on like what offers you have, it would either be, and it's kind of like this almost cycle of like, okay, but then also the people already in your audience are going to be nurtured, especially if you do like more high ticket stuff, they're going to be by your weekly videos and helping to bring them into your world with that. So. Okay, so they're like their awareness like what they really want is they want a evergreen organic lead gen strategy and the Catalyst of that that you're trying to make the case for is YouTube. Mm hmm. Okay. Yes yeah, so I really like with that's helpful to know because I think that the first thing that I So the thing with the topic or the thing with cold market messaging, when you're running ads to something to people that don't know you, um, they are already solution aware, so they already know typically what the solution is. And so. In this case, I think that we're spending a lot of effort trying to make the case for YouTube, which would be somebody that's more problem aware, then make the case for why your YouTube course is going to get them what they want. Does that make sense? And so from that lens, and that's really like when it comes to cold, um, like cold market messaging, the people who are opting into webinars, the people who are Like going into a sales mechanism. They already know That they have the problem. They already know that they're sick of instagram, right? They already know that youtube is the next step for them They are searching for the right solution To their problem their product seeking not Um, not like solution seeking. Does that make sense? Yeah. So like, instead of looking for, I guess it's, I see exactly what you're saying. I guess I'm trying to figure out, cause I feel like from my, maybe this is the difference between like warm audience versus cold, because like with my warm audience, showing them how YouTube, like kind of tapping into what their problems are and how YouTube solves that. So you're saying that with a cold audience. It's more so you're looking for the people who are already aware of like they want you to yes They don't need the problems to be poked at it's more like solution, right? Because there's they're seeking it right like especially people with that come in through ads They you're showing up in their ad algorithm because they are already searching for YouTube courses That's how you show up in their algorithm. They're already searching for that. And so there's already buyer intent involved. And so people who are buying from ads or who are cold marketed to them, they are looking for something to buy. They are actively seeking a solution to that. And when we position your webinar as like the bridge between I'm looking for a YouTube course that's gonna help, or I'm looking for a course that's gonna help me create an organic channel on YouTube to your webinar. Should more so make the case, not like why YouTube, but why you mm-hmm Mm-hmm And so like what is your strategy? What is your results? What are your client's results, and how is yours. Going to be the best solution for your ideal client Which is why I wanted to ask like I know that you just talked about their digital product creators their online business owners Their coaches their service providers, which totally agree They what they want is you're right. Like they want to show up less on instagram. They want like evergreen in place to grow their list and fill their, fill their pipeline of potential clients. And I can see from like your course, that's exactly what you teach them to do. And so I think that we are, I think if you are losing people anywhere, it's in that top of funnel messaging of too much time trying to make the case for YouTube. Like I love. Your post about, I mean, your polarizing belief in general about like, don't start a podcast, start a YouTube channel. I think that's brilliant. That is somebody who's problem aware, which is fine because it's different parts of your funnel, right? So if you zoom out and look at your business, your Instagram organically, and probably even YouTube organically should be more in the problem awareness and solution. Um, Like you're educating them on the solution and then once they're solution aware, then they go into a sales pipeline. Does that make sense? So that makes sense that like your top of funnel content is more so. Problem aware into solution awareness, where, like, once you're in a webinar, there's intent, there's buyer intent, and they are like, they're shopping for, um, a solution. So, with that in mind, I had a couple of thoughts about your okay. So, 1st, let's let that land. I'm going to take a sip of water. Does that make sense? Make sense like that cold like that's the difference between organic and paid really because organic like you are warming those people up and once they are at that solution ready phase then they'll opt into your webinar and so um I did see that you had some like uh like audience warming ads running like that were kind of more about you more about your story and that's again that's a really great Place to run ads for like around problem awareness and then using your content to get them into solution awareness like That's a really good like hybrid organic and paid strategy But the direct to webinar I would definitely focus more on that like solution intent And so I, I know that there's a million different people out there teaching webinars, so I'm sure you learned it from somebody, but, um, I had a couple thoughts on the webinar in general, um, as like, this is definitely something both worth testing and worth, like, kind of running through your own value system, but. One of the things that I noticed was that you used, is it webinar jam? Yes, I think. Okay. So, so there's like this simulated live idea that like they have to pick a time and all of that. And then, so I picked the soonest time. But then, um. Then I like realized that I can't skip ahead or pause or anything in the webinar. And that used to be super duper effective and it can be still for some audiences, but looking at your audience and looking at like what makes you unique as like a mentor or somebody to learn from. And again, please feel free to like, totally disagree with me here, but is that you talk about having young kids and like, it doesn't take a lot of time and you doesn't have to be aesthetic. Like there's all of these things that I think are core values of your ideal client. They don't want it to take a lot of time. And so time is a value for them. And so something that I found and something that I struggled with too, when I had babies. Was like I was like carrying my laptop around because my puppy had to go potty. I'm like, I can't pause this Like I really want to know um And so in general like giving people the ability to pause or skip ahead um It's it's a buyer. It's a um, it's an intense thing again People who like are opting into your webinar They want to they want to get to know you a little bit better and they want to understand like your process But they value their time. They don't want to feel like change to their computer. And so what ends up happening is they bounce, which is such a bummer because the webinar is super valuable. But if they can't pause it or they can't skip ahead, um, then that creates the like, well, I'm out and I'll just read the emails or just give me the sales page and then I can figure out if I want this. And so My, like, what works really well for me and my clients, and this is something that you can A, B test for sure, is going from opt in page And then the redirect page is actually the video on the sales page And so we do like the video with the ability to pause and skip ahead on top of the sales page with the call to action to be like scroll down like Which you don't have to change the video because you can just have um, you you show it right on your website or Like, what's the platform? Uh, oh, show it. Sorry, I thought you were asking me if I show it. And I was like, wait, show what exactly? I don't know. I don't think they think of things like that when they name things. Yeah, no, no. Like, how do you spell Kajabi? Yeah, yeah. But, yeah, so I think you can create like a cool interactive element that like It makes them scroll down. Well, I guess you mind if I interrupt and pause? Please, please. So I, I did used to have it even more so. Like, well, so, okay, so I've like tried a lot of different things. I used to have it embedded on my website. And then I used WebinarJam to host my webinar live recently. And I was like, well, I already paid for it. I might, when I get that for free, I might as well just do it. But I also am not. Cause I agree. I do think people, they know it's not live. Yeah. Like trying to simulate that or like, so I like tried to make it as much as I could, like where I'm like, even in the webinar, like I just say like, Oh, like when I run this live or like trying, not trying to act like it's live because they know that, but I guess I'm trying to, I guess I have to test it again. Cause I know that I tested turning that off, like the playing and pausing. And, um, and I found that for like, This was a while ago, so it might have changed, and maybe it's different with a cold audience too, but it was, like, my, the, what's the, like, the average watch time was slower, and then I even found just for myself, I, like, if I get on something, and I know I can skip ahead, I just find that I, like, I skip ahead and just watch like five minutes and then i'm out like I don't know So I don't know if that's just me and i'm like kind of in the minority But if it's something where I have to like actually have it pulled up and let it keep playing Then i'll actually like leave it running in the background and listen to it Or like watching it or or come back to it. I know I have time to sit down um, and then I guess the other thing I would like right after um Which maybe, it probably hasn't sent the emails to you yet, but after, like, for most people, like, the live time or whatever has, like, passed. It also sends emails directly. Yeah, the replay link, and it also sends them an email to the offer directly of, like, and kind of almost recaps in a Over a few days over like three or four emails, like here's like the main things from the webinar. And then here's the offer if you just like, or like, I don't even want to watch it. Yeah. Tell me where to buy it. Like, yeah, that's good. They should like the emails. So again, I think that is a buyer intent thing because so I'm curious if you opt into something and you just watch like five minutes of it and you bounce, do you still buy it? Or like what made you opt into it? That's a good question. I'd have to think about that. I feel like I feel like something well I feel like I opt in usually half the time it is like there are times where I opt in Because i'm curious how they do it But I know already know like i'm not gonna like actually really buy or i'm just looking to see But then whenever i'm actually really curious i'm like, oh wow, like this sounds really interesting. Is this something I want to do? um I feel like those are the ones that I'll actually, like, sit, like, there was one recently about, like, um, storytelling and, like, conversion, like, messaging and stuff. And you can't really, you can't skip ahead in his either. Okay. And I actually sat down, like, listened to it and let it keep going. But I don't know. Yeah. Did you buy the thing? I didn't. Okay. No. Yeah. So, yeah, I think, so in general. If somebody is opting into like an evergreen webinar and i've noticed this about myself too. I I am a funnel hacker, too So I like to just see people's funnels. Like I think it's interesting and I like to see what they're doing Yeah, but if I like especially because your audience are business owners in the industry they Are like they know That if they opt into this they're going to get the emails They're going to get the offer and they're probably going to get the best And so if they've been looking around, they're like, Ooh, I'm going to opt into this because I want the bonuses. I want the offer. And so what they're looking for is like, just tell me the details of the offer. What typically works well with a webinar is like for people who are like, I know, I want this solution, but I'm newer to you. Educate them on your process. Like, what is the process of, like, how do you do it differently? Like, what is your unique way of doing this? And you already know that their values are time. Because just like you, they probably have kids. They're solopreneurs. They don't have a ton of time. And that's probably one of their biggest objections to YouTube is, like, the time it takes. And I love that you Um, address that right away with like your four hour a week strategy, like that's super captivating. And the other thing, I feel like I could just like talk about this forever, but I love it. It's great. Good, I'm glad. Um, what sucks is I have a hard stop time at half past. I just got a call that my dog's ready from the vet to get picked up. Um, I was like, I'm about to go on YouTube or I'm about to go live. Like, give me just a sec. I'll be right there. Um, so knowing that, right? Like knowing your ideal clients values of like time, energy, she really like wants simplicity. I think you should really be hyping up those AI tools more. Like, I think that is so freaking valuable. And honestly, that's what would make me buy. Because I've tried to get on YouTube. I actually launched a YouTube channel earlier this year and then was like totally overwhelmed with how much work it actually was. Which I knew, but I also like Thought that I could do it and then I kind of get to a point where I was like, Oh my God, like, um, I just need a second. I think a lot of people do that, especially who have established businesses, right. And who want to get out of the Instagram hustle. Like they want those, like, I think we all go through this like bell curve, right. Where we start and we're like, yes, I love creating content. This is so much fun. I'm going to love this on Instagram. And then we're like, Oh my God. Yeah. This is exhausting and I need a better plan. So your person has been around the block, right? Like they have lost their zest. And they know that they want like evergreen, longer, like lasting content, like content that's going to live on the internet. And you make all those really good points, but in the webinar, but I think your ideal client already wants, already knows that. So when I was watching your webinar from that perspective of not not being your ideal client, I am your ideal client, right? Um, the first thing that I thought was like, Oh crap, I can't skip ahead. The second thing I thought was, I think your intro is a little long, which I get the idea of wanting them to know you. Um, but like, I think it was 12 minutes of intro and I was like, this is great. But like, I. I feel like, and again, I could be totally wrong, but that buyer intent place, they're like, I want to know your system more than I want to know you, you and your story are more like they build credibility. And when they follow you, like they'll get that. But I think that that used to be really effective in webinars. I think that is something that has changed recently is people want, like, give me the meat and potatoes and give me a way to get. Felt like garnish, like, let me, I can get to know you on your YouTube channel, I can get to know you. Mm-hmm On your Instagram. Mm-hmm And so then like, again, I don't know how complicated your ad strategy is, but like you can then redirect or write redirect ads to like more nurture content or more like get to know me content after they've seen the offer. Mm-hmm Um. So that's a whole other side of things. But I, I know that I've just like fire hosed at you. Um, but I think like shifting the messaging really to like, okay, they already are sold on YouTube as the mechanism they need to know what makes my system of YouTube also though. Okay. So I saw that you put in there, like the order bump to the million dollar funnel or whatever you call it. Yeah. That's what they want. So your ideal client wants passive income from YouTube. Like you're talking about this and I've seen that testimony and I'm like, tell me how to do that. I want to make six figures in evergreen sales from YouTube. I want to take months off for like maternity leave. And have sales coming in. They want like a youtube cash flow funnel, right? They want to know How do I set up youtube to pay me on evergreen and create passive income and all those other really great things That will do but like their top of mind problem is like I need to make more money And I want that to come from YouTube. Like, I see that, like, YouTube videos are still, like, paying off. Like, I should have started YouTube five years ago, and I still haven't. And so they're like, I just want it to feel worth my while. And especially for busy business owners who have kids who like have other things that if they're going to take the time and effort to launch a YouTube channel and turn it into like a long term sustained system for sales. Having that ROI is what's going to keep them focused on doing it. And your AI tools are going to like abolish any objection they could have about doing it fast. And doing it by yourself. It's been awesome even for myself. I use it for myself, like all the time. And I'm like, it's great. Yeah. So, that's, that's my top of, that's my top of line feedback. Is like, if you shift the messaging more, don't get rid of this class, obviously. This is a really great class for beginners. Could be something that like people who need to get to know you better. Yeah. Uh, can watch like also, but I think you will, I would be curious. Mm-hmm If you had a more ROI focused shorter, like 20 minute webinar that breaks down your process. Yeah. To like even just that six figure evergreen YouTube funnel. Like just put that into a. Make that your, uh, your webinar, right? Like how I made six figures on evergreen from YouTube selling me 397 program. Wasn't it? 1 97. 1 9 7. Yeah. Like that's a lot of people. It's it's a, yeah. Even like now I'm like, wow, that's. That's crazy over the past few years. Like, yeah, like, and I'm going to break down my exact step by step strategy to create a sustainable, um, system of lead gen and sales using YouTube so that you can stop creating content every day and stop having to show up on Instagram and actually like have a marketing channel that works for you. And then like. You can have content that is all types of like top of fun or top problem awareness and solution awareness and then product awareness, like, because those are different places, right? When they're problem aware, they know they're exhausted, but they don't know how to get out of it. That's where you're like YouTube. Not a podcast then in okay. They're like, okay. I need youtube. They're solution aware, but not product aware They're like, okay. I want to get on youtube. But what do I like? Why are you the best person to teach me youtube credibility? You've made six figures on evergreen with three under three like there's all these things that That's the middle. And then product aware is once they've already gone through your funnel, that's the testimonials. That is the proof of like the proof in the pudding. That is like the, um, like the why they should do it now. Like the waiting for five years to get on YouTube is costing you an insane amount of money. And so I think that like the bonuses are great. The offer is great. The, I would punch up like. Especially right now, A. I. is so crucial. You almost can't have a course without A. I. tools at this point because of that. But that answers, because I wrote down, like, what they want is passive traffic, content that's evergreen, leveraged content. They want less work time, more time freedom. And their biggest objections to YouTube, which luckily I know this because I have them, Peace. Time and effort, like the workflow, the system. How do I come up with video ideas? How do I plan this all out? How do I batch and all the things that you teach on, right. And make even easier with AI and not see it like time. AI is saving people so much time. And then. Their objection to is that YouTube seems like a long game strategy. And what's funny is you are making the case that it is a long game strategy, but they want fast results. So even if you could, even if, again, I don't know, I'm not in your program, but like, if there's like a 30 day YouTube quick start or 30 day ROI, like how to get your first course sale in 30 days using YouTube as like a bonus training or something like. Or even like I'm in like, yes, I, I want to build for the long term, but I want to see a fast ROI. I want it to be worth the while. And so I think messaging around like seeing results fast and seeing that compound long term, it's both. And then another objection would be like editing video production, which you do talk about. I think also you could I don't do you I thought you had because you talked a little about like sharing the workflows with Your team or whatever even if you had like a um like a How to hire an editor or like a like or an editor that you can Outsource them too because again your person is making money. They're making sales their time and their Energy and seeing an roi are their biggest objections. Yeah So I know you probably do you have to hop off? I don't you I mean, yes, but no I guess okay. So one thing that I think about I guess i'm interested to hear what you think in terms of like funnels now Is uh, how much of a webinar should be? Because okay, so i've been on webinars where I sit there for 30 minutes and i'm like i've learned nothing I know you're just pitching to me this whole time like and so I hate that Like I I really hate that and so i'm like trying to figure out how like and maybe I also need to get past this because i've been doing webinars for like I mean, oh my goodness, we said 2020, 2020, so it's almost hard for me to like bring down that barrier almost of like, oh, it needs to be like formatted a certain way and have a certain flow. And like, maybe I just need to like get rid of all of that. Maybe like something coming to mind is like the one I have right now. That could be something I share organic with my organic audience, like, so like with YouTube and Instagram, because that's bringing people. There's like in a different place, it's like having them become problem aware. So it's like bringing them to learn more there with that, but then having something separate that's more for my cold, like cold audience with ads. Yeah. That is more so like you're saying that ROI, like almost like that, whatever the behind the scenes of my six figure font thing is. Um, yeah, but I guess, I don't know. I don't know if I'm still, if I'm like, cause part of me is like, I've never done webinars. That way before. Yeah. Like part of me is like, well, doesn't it need to have like more structure of like an intro and then the three main points and like, there definitely is a structure and I, I teach this inside my lab, but so evergreen webinars and live, like, and I think that honestly, this is one of the biggest shifts mentally that we all could have is that live launch messages. Messaging is different than evergreen messaging because people buy live for different reasons than they buy on evergreen. People who are buying on evergreen are Seeking to, they're ready to buy now. That's why they're buying it. And so when you're attracting people who are ready to buy now, they have different priorities, right? They may already know you, maybe they already follow you and then they saw your ad, or maybe they like heard you on a podcast and they're like, yes, I want to do YouTube, I'm on board. What's the best way to get started? And so they're the buying triggers for them are different than people who like are watching your webinar live or going through a live launch with you. So live webinars are differently structured than evergreen webinars and evergreen webinars really should be folk. I'm trying to think exactly how like the phases of it. But the first one like that you really are, um, like I Identifying with their problem, like, what are the big symptoms that matter to them, those objections. It takes too much time, it's, like, gonna take forever to see an ROI, and it's heavy on the tech. Like, and you could even say, like, this is why you haven't joined YouTube yet. However, in the next 20 minutes, I'm going to show you how YouTube is not time consuming. It is actually the fastest way to make sales in the next 30 days and like how to create and edit your YouTube videos in less than four hours a week. And then you have their attention, right? They're like, okay. And then you break down like what you used to think, what is actually true. And then here's my step by step process. And so then you teach them like. Whatever your process is to, like, launch, uh, like, whatever your strategy is, I, again, I haven't been in your program, so I don't know, but like five steps to that desired result, like the five steps you took to make six figures. With your course and I'm sure like you that I'm sure you teach that in your program And then you say like if you are ready to stop like posting on an Instagram every day trying to drum up sales and take six months off for like Maternity leave and knowing that YouTube is going to continually bring in new Leads even if you haven't posted a video in weeks Then, like, or whatever their desired result is without fear, and then that's why I created my program, YouTube for Business. Um, and exactly how you're, like, in this program, I'm going to show you exactly how to launch your YouTube strategy and make your first course sale in just 30 days. I'm going to Uh break down the exact funnel that took me there that made me over six figures in sales with a 197 product With people from youtube directly into my funnel and i'm going to give you my four hour a week God, i'm like i'm so glad this is kind of recorded. It'll be on youtube Uh, or it'll be on instagram Um, like the four hour a week workflow so that you can like start whatever on youtube without the whatever Does that feel like? You're like, Ooh, does that feel more compelling? I think, yeah, I think you're right. It's not for like a cold audience. Yeah. Who's like looking, trying to figure out what the, what offer is going to help them the best, like they're, if they're shopping, then it's like, I am focusing too much on the problem and I think that's also too, like. In my mind, I'm like, okay, these are the people that like, they have these problems. They're going to be the ones who want, but it's going to be way harder to get them to buy, you know, like, yeah, it's not something. And I think we all struggle with this. It's so much harder to convince somebody that they have your, the problem and then convince them that you can solve it than it is to just show them that you can solve it. Yeah, but we get stuck in this, like, but don't I have to like make the case and like. It's so funny. I so I'm in Taylor's. Um, yeah, I'm in all of Taylor's things right now, but this changes everything. Uh, she even said, like. All those other coaches are doing the heavy lifting for you. Like, somebody else has already told them that they need YouTube. Like, we can, hey, thank you, uh, other person. They're going to buy you. They're going to join you because they, you have the proof in the pudding. You have all the things that they want. And you have a system to help them get it. You don't have to convince them that YouTube is the way to go. They already know that. Mm-hmm And I like I, full disclosure, I have looked at your program before. Mm-hmm I looked at it when it was$300 and I'm a little kicking myself that it's way more, but the reason I didn't buy it was because it felt beginner. It felt like this is for somebody who wants to, I'm like, I don't need a begin. Like I'm ready to be on YouTube and have a workflow and like make six figures from it. Yeah. And I think that is what's also going to command that higher price point is like, but it's worth it. It is worth it, especially with those AI tools. Like it is worth it. And I know that you could charge double that and it would still be worth it. That's so hard because I already, I like raised the price being like, okay, like I, I don't know. It is such a mindset thing for me. I'm not used to selling a higher, like a course higher than like, and also because I, I like have talked through different people with this, but I had a course in the past that I launched was so confident, launched it for 500, which is still a lot less than what I have this priced. And it totally flopped. And I had to reshift the whole launch and like all this stuff. And so it always makes me, I'm like, Oh, okay. Is it like, but you're no, I think you're so right. Like, that's something that I've realized like a few months ago and I really pivoted. I'm like, I'm going to make you to my thing. Like, that was, I'm going all in on and I quickly realized I'm like, one that I had things I wanted to add, like in, in the AI stuff. But I was like, once I add that, I'm like, this is not a 300 course. Like this is easily at least I'm like, a thousand dollars is like minimum where I'm starting out with this. Cause. Yeah. And just the person that I want it to be for. Like, I don't, like you were just saying, I realized that a few months ago, I was like, the person I want this to be for, if they look at this as a, and see it's 300, they're like, Oh, this is too beginner. That's exactly why I didn't buy it. Yeah. Because I was like, I don't need a 300 beginner course. Like I need a workflow. I like, I need something like, and isn't it funny how like price ends up with perceived value or perceived. Yeah. Level. Yeah. And I, like, in all, I love you, and I love the way that you teach, so I was totally fine. But like, 11 minutes into the intro, I was like, oh my god. I was like, your family is beautiful, and I love you, and like, I have already been trying to do 17 other things while listening. So, but, I, so, that's my thought, is like, get right in there, meat and potatoes. And like I said, I have a whole, like. Framework for like how to, I call it a process webinar and it's like a 20 minute process webinar that skips to the good part and gives like hooks them in with like why this matters and why it's different and why what you've seen before isn't working, here's how I do it differently and here's exactly how I'm going to get you that result when you buy my program and then either what'll happen and it really is like, I teach like an upside down funnel. Like I teach making the. Making the pitch first because then they're already product aware. So anything else you send to them, you're not trying to make the case there. Your audience is at a different level. You've took solution to where people made them product aware, whether they bought or not. Doesn't matter. Now they know about your product. So when you launch, like they've already thought about it. And here's a good example of that. I knew I wanted a dog. I knew I was ready for a bulldog puppy. I've been consuming all of the bulldog puppy content for months and I saw Uh, Pudge, who I'm going to show you, because he's too cute, even though he's too big. I saw the picture earlier, so cute. Oh, I know. So many wrinkles. So, I saw Pudge, uh, when he hit eight weeks. His breeder posted him, and I was like, But, I was like, oh my god, like, am I ready for a puppy? Is this the puppy? Like, how many things, so then I, so I became product aware. But I still had objections and I kept asking questions and I kept checking in on him and for some reason nobody adopted him. He's now 11 weeks. It took me three weeks to decide, but I got him and I like, we all go through our own process when we're purchasing things. So like I knew how much he was. I knew. What I needed to do and so when I like it wasn't the question that I was trying to answer It was like the question that they're trying to answer is like will this actually work for me? How is this different from other things? I've tried in the past including DIYing it and like what makes You the person that I want to learn from and so it's not trying to convince them on this On the mechanism anymore. You're trying to show them why They're soulmate clients for you. And that's why they're going to take action faster They're going to get better results and they're going to be those people because they're not buying from a place of like Oh, maybe youtube is my next step. I should buy this course. They're buying from like youtube Is going to make me six figures this year and she's gonna help me do it. Yeah, man. I love that That's awesome cool, well Thank you so much for doing this with me. This was so fun I am so in case you're watching and you're like wait, I want just to do this to me Um, i'm doing this this week. I just had this idea and I thought it would be fun. So If you want me to check out your funnel or give you any messaging, uh, feedback, DM me and we can hop on. I'm doing this every day this week. And, um, I'd love for you to be next. So, thank you Stephanie for being my like. It's like guinea pig in doing this. Yeah, this is great. Thank you. I, like, wrote down so many notes. I have a whole doc going. I love that. And I'm, I know you can save Instagram lives, though I cannot figure out. I know it'll be on my feed. I don't know how to download it. But I'll figure it out and then It's, I feel like it always changes every time I do a live. I'm like, wait, I knew I could download this last time, but I have no idea. Yeah. And I'm like, I, do I want to publish? It's very confusing. Um, well, awesome. Thank you so much. I'll let you get to your baby and I'm going to go pick up my other doggy and then I'll talk to you. Thank you. Of course. Thank you so much. All right. Talk to you soon. Bye. Good day.